Cookie Policy (EU)

Last updated: October 2025
Applies to residents of the European Economic Area (EEA)

1. Introduction

Our website, https://balo.be, uses cookies and related technologies (hereafter collectively referred to as “cookies”). Cookies may also be placed by third parties engaged by us. In this document, we explain how we use cookies on our website.

2. What are cookies?

A cookie is a small text file that is sent along with pages of this website and stored by your browser on your device. The information stored can be sent back to our servers or those of third parties on a subsequent visit.

3. What are scripts?

A script is a piece of programming code that helps our website function properly and makes it interactive. This code runs on our server or your device.

4. What is a web beacon?

A web beacon (also known as a pixel tag) is a small, invisible text or image element on a website used to track website traffic and visitor behavior.

5. Cookies

5.1 Technical or functional cookies

Some cookies ensure that certain parts of the website function properly and that your preferences are remembered. Functional cookies make it easier for you to browse our website. For instance, items in your shopping cart remain saved until you complete checkout.
We may place these cookies without your consent.

5.2 Analytical cookies

We use analytical cookies (such as Google Analytics 4) to understand how visitors use our website and to improve its performance. These cookies help us analyze page visits, navigation patterns, and user interaction.
We request your consent to place analytical cookies.

5.3 Advertising and marketing cookies

We use advertising cookies, including the Meta Pixel (Facebook & Instagram), to personalise advertising and measure campaign performance. This is based on your browsing behavior within and outside https://balo.be.
Since these are tracking cookies, we always request your consent before placing them.

5.4 Social media buttons

Our website includes buttons from Facebook and Instagram that allow you to share or promote pages. These buttons use code provided by these platforms, which sets cookies.
Please read the privacy policies of these parties to learn how they handle your data. Facebook and Instagram are based in the United States.

6. Placed cookies

CraftSessionId

• Provider: Craft CMS
• Purpose: Functional – stores session and shopping cart information
• Retention: Session
• Consent required: No

_ga, ga*, _gid

• Provider: Google Analytics 4
• Purpose: Analytical – provides insight into website usage and performance
• Retention: 2 years
• Consent required: Yes

_fbp

• Provider: Meta (Facebook Pixel)
• Purpose: Marketing – personalised advertising and conversion tracking
• Retention: 3 months
• Consent required: Yes

7. Permission

When you first visit our website, we display a cookie banner explaining our cookie use. Once you click “Save preferences”, you give us permission to place the categories of cookies you selected.
You can disable cookies in your browser settings, but please note that parts of our website may not function properly.

8. Your rights regarding personal data

You have the following rights:

• The right to access, correct, or delete your personal data
• The right to object to processing
• The right to data portability
• The right to withdraw consent

For more details, please see our Privacy Policy.
You may also lodge a complaint with the Belgian Data Protection Authority (GBA) via www.gegevensbeschermingsautoriteit.be.

9. Managing or deleting cookies

You can delete cookies manually or automatically via your internet browser. You can also specify that certain cookies should not be placed or be notified each time one is placed. Please refer to your browser’s Help section for details.
Note: our website may not function optimally if all cookies are disabled.

10. Contact information

Balo Living in Style
Corbiestraat 24, 2400 Mol, Belgium
📧 bart@balo.be
📞 +32 14 31 80 05
🌐 https://balo.be

Balo has not appointed a formal Data Protection Officer (DPO). For any privacy-related questions, please contact us via admin@balo.be.