Privacy Policy (EU)

Last updated: October 2025
Applies to residents of the European Economic Area (EEA)

In this privacy policy, we explain what we do with the data we collect about you via https://balo.be. We encourage you to read this policy carefully. In our processing, we comply with the requirements of applicable privacy legislation (GDPR). This means, among other things, that:

• we clearly state the purposes for which we process personal data, which we do through this privacy policy;
• we aim to limit our collection of personal data to only those necessary for legitimate purposes;
• we first seek your explicit consent to process your personal data in cases where your consent is required;
• we take appropriate security measures to protect your personal data and require the same from parties processing personal data on our behalf;
• we respect your right to access, correct, or delete your personal data upon request.

If you have any questions or want to know exactly what data we hold about you, please contact us.

1. Purpose, data and retention period

1.1 We process data for the following purpose: Payments

For that purpose, we use the following personal data:

• Name, Address and City
• Email address
• Telephone number

Legal basis: performance of a contract.
Retention period: until the service has ended.

1.2 We process data for the following purpose: Registering an account

For that purpose, we use the following personal data:

• Name, Address and City
• Email address
• Telephone number

Legal basis: performance of a contract.
Retention period: until the service has ended.

1.3 We process data for the following purpose: Newsletters and direct marketing

For that purpose, we use the following personal data:

• Name, Address and City
• Email address
• Telephone number

Legal basis: consent or performance of a contract.
Retention period: until you unsubscribe or the service has ended.

Note: you can unsubscribe at any time via the unsubscribe link in our newsletters or by contacting us.

1.4 We process data for the following purpose: Providing service for products or services a customer wants to buy or has bought

For that purpose, we use the following personal data:

• Name, Address and City
• Email address
• Telephone number

Legal basis: performance of a contract.
Retention period: until the service has ended.

1.5 We process data for the following purpose: Statistical analysis and website improvement

For that purpose, we use the following personal data:

• Name, Address and City
• Email address
• Telephone number

Legal basis: legitimate interest to improve our services.
Retention period: until the service has ended.

1.6 We process data for the following purpose: Offering personalised products and services (profiling)

For that purpose, we use the following personal data:

• Name, Address and City
• Email address
• Telephone number

Legal basis: consent or performance of a contract.
Retention period: until the service has ended.

2. Sharing with other parties

We only share or transfer this data to processors for the following purposes:

• Name: DMD Studio
• Country: Belgium
• Purpose: Website management

If data is processed outside the European Economic Area (EEA), we ensure appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission.

3. Cookies

Our website uses cookies. For more information about cookies, please refer to our Cookie Policy.

4. Security

Protecting personal data is very important to us. We take appropriate technical and organisational measures to limit misuse of and unauthorised access to personal data. This ensures that only necessary persons have access to your data, that access is protected, and that our security measures are regularly reviewed.

5. Data breaches

In the event of a personal data breach, we will report this to the Data Protection Authority within the statutory timeframe. If the breach is likely to have adverse consequences for your rights or freedoms, you will be personally informed.

6. Third-party websites

This privacy policy does not apply to third-party websites linked to our website. We cannot guarantee that these third parties handle your personal data in a reliable or secure manner. We encourage you to read the privacy statements of these websites before using them.

7. Changes to this privacy policy

We reserve the right to make changes to this privacy policy. It is recommended that you consult this privacy policy regularly so that you are aware of any changes. Where possible, we will actively inform you of important updates.

8. Your rights

You have the right to:

• know why your personal data is needed, what happens to it, and how long it is kept;
• access your data;
• have your data corrected or deleted;
• withdraw your consent;
• object to the processing of your data;
• have your data transferred (data portability).

To exercise these rights, please contact us using the contact details below.

9. Complaints

If you are not satisfied with the way we handle your data, you can lodge a complaint with the Belgian Data Protection Authority (GBA).
Website: www.gegevensbeschermingsautoriteit.be

10. Contact information

Data Controller: Balo Living in Style
Address: Corbiestraat 24, 2400 Mol, Belgium
Website: https://balo.be
Email: bart@balo.be
Telephone: +32 14 31 80 05

Data Protection Officer (DPO)
Balo has not formally appointed a Data Protection Officer (DPO). For any privacy-related questions, you can contact us via admin@balo.be.

Attachment

We request information during checkout in the webshop.

What data we use:

• Location, IP address and browser type: to calculate taxes and shipping costs.
• Shipping address: to deliver the ordered products to you.
• Cookies: to store products in your shopping basket.
• Purchase details: when making a purchase, we ask for your name, billing address, shipping address, and email address, and – if applicable – your username and password.

This data is used to:

• send emails with information about your account and order;
• respond to requests, including refunds and complaints;
• process payments;
• set up your account;
• calculate tax rates.

We retain your data for as long as necessary to fulfil the purpose for which it was collected.

Who has access to your data:
Only persons who need your data to provide the chosen service have access.

Payments:
We accept payments via credit cards and Bancontact. When processing payments, some data is transferred to these parties. This includes information necessary to process or support the payment, such as the total purchase amount and billing details.